EU Public Opinion Survey in New Zealand, July 2009 Short Analysis.1

  • When asked spontaneously to identify which countries are New Zealand's most important partners, the overwhelming majority of Kiwis (76%) say Australia. The United States comes second (50%), followed by China (37%) and the United Kingdom (35%). Asia (19%), the EU (14%) and Japan (11%) are next.
  • Two New Zealanders out of five think China is very important for their country's future, followed by one in four or five who mention the UK, Europe, Japan or North America. The results for Russia and South America are low (2% each).
  • Four Kiwis out of five (79%) say they have heard of the EU. Awareness of the UN (96%) and of the WTO (93%) is higher. Just over half of New Zealanders (54%) say they have heard of the European Commission, the EU's executive arm.
  • When asked about the following countries, more than half of New Zealanders have a positive impression of Australia (85%), followed by Japan (58%), the United States (54%) and the EU (52%). Fewer (44%) have a positive image of China, with one in six (16%) having negative perceptions.
  • Most Kiwis believe relations between New Zealand and the EU are steady (54%), with twice as many saying they are improving (22%) than worsening (11%).
  • Most Kiwis acknowledge the EU as a global political power, having a high impact on New Zealand as a world trade power, as a market for NZ agricultural products and agricultural subsidies, while recognising the importance of its economic growth on their country as well as its support for reducing gas emissions.
  • Almost half of all New Zealanders believe the EU's relations with Pacific countries have a major impact on New Zealand. A third perceives EU promotion of human rights and democracy as well as development aid to be significant in the region. Relatively few acknowledge the significance of the EU's role in Fiji.
  • New Zealanders have strong connections with Europe. 59% declare personal or professional links with an EU country. 45% of Kiwis are connected with the UK, 17% with Ireland, 14% with France and 12% with Germany.
  • Following the EU Language Public Survey realized in 20072, only 15% of New Zealanders say they are able to hold a conversation in a language other than English. However, four out of five (79%) say they would like to have the opportunity of learning another language. The most popular language people want to learn is French (31%), followed by Spanish (20%). German scores the same as Maori (14%). Then come individual Asian languages – Japanese and Chinese – as well as Italian.

EU Public Opinion Survey in New Zealand, July 2009 Topline Results

Q1       Can you please tell me which overseas countries or regions, you think, are the most important partners for New Zealand? [spontaneous & responses allowed]


Australia 76%
United States 50%
China 37%
United Kingdom 35%
Asia 19%
European Union 14%
Japan 11%
Canada 3%
India 3%
France 2%
Germany 1%
Ireland 1%
South America 1%
South Africa 0%
Russia 0%
Others 19%

 

Q2       How important to New Zealand's future do you consider the following regions, on a scale of 1 to 5, where 1 is not important at all and 5 is very important?

 

 

High (5) Medium (2-4) Low (1)
China 39% 57% 3%
Britain 24% 71% 3%
Europe (including the UK) 23% 75% 3%
Japan 22% 73% 3%
North America 21% 73% 5%
Asia (excluding China and Japan) 12% 81% 6%
India 9% 80% 9%
South America 2% 85% 11%
Russia 2% 75% 21%

 

Q3       Can you please tell me which of the following you have heard of before?

 

The United Nations, or “UN” 96%
The World Trade Organisation, or “WTO” 93%
The European Union, or “EU” 79%
The European Commission 54%

 

Q4       Generally speaking, would you say your impressions of the following countries are positive, neutral or negative?

 

 

Positive Neutral Negative Don’t know/ No opinion

Australia

85% 14% 1% 0%

Japan

58% 35% 6% 1%

United States

54% 33% 12% 1%

European Union

52% 37% 7% 3%

China

44% 39% 16% 1%

 

Q5       How would you rate the state of the relationship between New Zealand and Europe?

 

Improving

22%

Steady

54%

Worsening

11%

Don't know

13%

 

Q6A    On a scale of 1 to 10, where 1 is no impact at all and 10 is a huge impact, please tell me how much impact you think this will have on New Zealand?

 

 

High (7-10) Medium (4-6) Low (1-3) Don't know

EU actions as a global political power

54% 31% 11% 5%

EU relations with Pacific countries

46% 36% 13% 5%

EU relations with Asia

44% 41% 9% 5%

EU political relations with the USA

44% 40% 12% 5%

EU enlargement

40% 38% 12% 8%

EU role in the Middle East

31% 44% 18% 7%

Appointment of a new European Commission

28% 44% 11% 18%

Adoption of EU constitution

27% 43% 14% 17%

Elections to the EU Parliament

26% 45% 19% 10%

 

Q6B    On a scale of 1 to 10, where 1 is no impact at all and 10 is a huge impact, please tell me how much impact you think this will have on New Zealand in the near future?

 

 

High (7-10) Medium (4-6) Low (1-3) Don't know

EU agricultural subsidies

60% 24% 9% 7%

EU as a market for NZ agricultural produce

58% 30% 9% 3%

EU actions as a world trade power

57% 31% 7% 6%

EU support for reducing gas emissions

52% 28% 14% 6%

EU economic growth

51% 37% 7% 4%

EU role in the GMO debate

45% 34% 13% 9%

EU actions against international terrorism

43% 36% 15% 6%

EU economic relations with the US

42% 44% 7% 6%

EU advocacy of human rights and democracy

41% 39% 12% 9%

The Euro

38% 40% 13% 8%

EU migration regulations

37% 40% 13% 10%

EU as a donor of development aid

33% 40% 16% 9%

EU business anti-trust competition regulations

31% 43% 9% 17%

 

Q7       On a scale of 1 to 5, where 1 is not significant at all and 5 is really significant, how would you rate the involvement of the EU in the Pacific in terms of policy towards the following issues?

 

 

High (4-5) Medium (3) Low (1-2)
Human rights and democracy 34% 29% 27%
Development aid 33% 29% 25%
Fisheries 30% 26% 27%
Poverty reduction 29% 21% 36%
Stability and good governance 28% 28% 32%
Fiji 21% 24% 39%

 

Q8       Which of the following EU-27 countries, if any, do you have personal or professional connections/ties with?
           

(Results displayed only for countries which 5% or more of the sample declared having ties with)

 

United Kingdom 45%
Ireland 17%
France 14%
Germany 12%
Spain 9%
Italy 8%
Netherlands 8%
Others 36%
None 41%

 

EU Language Survey 2007 – Topline Results

Q1A    Apart from English, are there any other languages you can speak fluently enough to hold a conversation with another person?

Q1B    And if you had the opportunity to learn other languages than your own, which ones, if any, would you be interested in learning?

 

 

Q6
Speak Fluently
Q6A
Interest in learning

English

  -

Maori

4% 14%

Samoan

- -

Tongan

- -

Chinese

1% 8%

Japanese

- 12%

Q1A    Apart from English, are there any other languages you can speak fluently enough to hold a conversation with another person?

Q1B    And if you had the opportunity to learn other languages than your own, which ones, if any, would you be interested in learning?

 

 

Q6
Speak Fluently
Q6A
Interest in learning

English

  -

Maori

4% 14%

Samoan

- -

Tongan

- -

Chinese

1% 8%

Japanese

- 12%

Korean

- 1%

Spanish

- 20%

French

2% 31%

German

1% 14%

Italian

- 10%

NZ sign language

- 1%

Other (PLEASE SPECIFY)

  • Dutch
  • Afrikaans
  • Hindi
  • Mandarin
  • Thai
  • Danish
  • Russian
  • Latin
1%
2%
1%
-
-
-
-
-
1%
1%
-
2%
1%
1%
1%
1%

Don’t know

- 4%

None

85% 17%

Click here for the full results from the survey in pdf format.

1The National Centre for Research on Europe (NCRE) commissioned a survey of a random nationally-representative sample of 650 New Zealanders 18+ age group who were interviewed by random phone dialing in July 2009. Quotas were applied to area, gender and age to ensure as accurate a cross section of the New Zealand population as possible. The sample was screened to ensure only those interviewed were citizens or permanent residents of NZ. The margin of error is plus or minus 4%.

2A nationally-representative random sample of 500 New Zealanders 15+ age group was interviewed by telephone during the period 6-12th December 2007. The data was weighted by age within gender, ethnicity and socio-economic status. The maximum margin of error is 4.4%. Field work was undertaken by Consumer Link coordinated by Ignite Research.